James has danced for artists including Jessie J, The Spice Girls, The Pussycat Dolls, Leona Lewis, The Saturdays, Pixie Lott and The Wanted. His television credits include London 2012 Olympic Closing Ceremony, The Big Reunion, Dancing on Ice, So you Think You can Dance, Tonight's the Night, The X Factor, Stars in their Eyes, Simply Musicals, Making your Mind Up, An Audience with Coronation Street, Eurovision, Celebrity X Factor, Russian Pop Idol, Bustamove, Children in Need, Soapstar Superstar, The Eurovision Song Contest, The Royal Variety Performance.
He has completed World and UK Tours for The X Factor, Spirit of the Dance, Disco Fever and The Full Monty and his corporate and catwalk experience includes Adidas, Clarks and O2.
James has worked with choreographers including Paul Roberts, Mikey Mindon, Brian Rodgers, Paul Domaine, David Wood, Gary Lloyd, Alan Harding and Michelle Thorne. He is now one of the most sought after choreographers in the UK.